Mike Wehrs to Lead Mobile Marketing Association

Mike Wehrs is appointed as its president and the leading man for The Mobile Marketing Association (MMA), a global non-profit trade group. He will promote mobile marketing industry globally while establishing guidelines for future growth and driving mobile adoption worldwide.
Wehrs has a range of industry association experience to his credit while having served on the Board of Directors and Executive Committees for organisations, such as CTIA – The Wireless Association, Open Mobile Alliance (OMA), Bluetooth Special Interest Group (SIG) and dotMobi Advisory Group.
“Mike is a proven leader with extensive international executive experience and an established track record within the global mobile industry,” said Russell Buckley, MMA Global chairman and VP of Global Alliances at AdMob.
His LinkedIn profile has lot to say at http://www.linkedin.com/pub/0/2/ab5
“I am honoured and excited to lead the MMA at such an important time in its history,” said Mike Wehrs. “The mobile channel has been experiencing tremendous growth, and marketers worldwide are embracing mobile marketing as an essential component of their global advertising strategies, capitalizing on its capability to establish a direct link with consumers on a global scale.”
With over 700 member companies, representing over 40 countries, MMA is headquartered in the U.S. It has regional chapters covering North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA), and Asia Pacific (APAC).
Supporting link : http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090112005564&newsLang=en
Courtesy: INA